Don't Fall Behind: Tools For Marketing In A Virtual World
Since COVID-19 began, we've all made drastic changes in our every day lives. Working from home, wearing masks, social distancing, and here's the big one - doing most of our consuming online.
If you, as a business owner, are not taking advantage of this yet, now is the time. Our economic future is uncertain and you don't want to fall behind. Stop putting off creating that online store, get that Facebook campaign going again, and make digital marketing your priority.
We must be comfortable with the uncomfortable in order to grow.
It's likely that a large majority of your customers are home and checking their email daily. Now is a great time to utilize this tool to stay in contact with them. Every email should contain valuable information, even if it's something fun. Get creative!
Online Store / E-Commerce Website
Believe it or not, people are still spending money - and most of it is online. If your storefront or website is lacking traffic, let us do an audit and determine what needs to be updated and added in order to boost traffic.
Traffic and engagement on digital platforms have increased by 215% since this time last year. More people at home means more traffic on Google and Social Media platforms. Try running a targeted pay-per-click campaign through one of these channels for an easy way to advertise.
Social media platforms like Facebook, Instagram, Twitter are all low-cost, low-effort ways for you to easily communicate with customers. It's also a huge resource that many people use to check to see if a business is still open, and what kind of environment they are operating during these times.
Referrals & Reviews
Now is a great time to ask for referrals and reviews. During uncertain times, people are more likely to visit places that their friends or family trust and recommend. Word of mouth is still a very powerful marketing platform - you just need to harness that to your advantage.
Can your website or business be found on a simple search? How are people finding you? When is the last time you added photos to your Google Business page? Responded to reviews on Yelp? Updated your website? The list goes on...
Please contact me if you need help with any of the services listed above.
"In the middle of difficulty lies opportunity."